On the one hand, its positive: it means positive changes for end-users. One of the most common influencer marketing examples of reviews involves. Affiliate campaigns are one of the other top types of influencer marketing campaigns. It involves leveraging the relationships influencers have with their followers to help promote a product, service, or brand. Product and content collaborations4. Nano influencer work best for: small startups still looking to test the water with influencer marketing or brands with little to no budget. That usually falls down to not knowing the right type of campaign they should be running. Types of Influencer Marketing Campaigns It is important to start with the two main categories: The first is Product Placement. . This allows you to market your product or service to their existing audience, bringing them directly to your social media pages. Engaging with the influencers post itself by: Engaging with the brand outside of the post by: Liking or following the brand on their social media channels, Going to the brands website and signing up via form or email list, Submitting photos, stories, or other types of entries to be judged by the brand. The type of content your influencers share can range anywhere from written content, to images or videos. This way when they promote, sell, or talk about your products online or offline, theyre doing so to an audience with a shared interest in the type of products or services you offer. Read more about it here. Create a more meaningful connection with a key influencer in your industry and have them take over one or all of your social media platforms for a period of time. The benefits of these types of campaigns include boosting brand awareness and loyalty and increasing followers, leads and site traffic. BCSC #Million Steps to Mother's Day Campaign Campaign's result: 6. You can find the full recipe on the blog, link on stories for ease, in my profile and here https://thelittleplantation.co.uk/blog/vegan-apple-muesli-muffin-recipe-deemuesli . Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. Among all types of influencer marketing, themed campaigns are on the rise. Typically, the influencer is unboxing new items they have never used before and reviewing them for the first time on camera. While they were there, both influencers freely posted photos of their time there, encouraging people to check out the video game company. This is seen a lot in the beauty and fashion world when influencers create makeup or clothing lines underneath one company. Below is a video of Jacques Slade unboxing a reviewing a media kit sent to him by Jordan Brand. There are 16 types of influencer marketing campaigns:1. 9 Types of Influencer Marketing Campaigns February 8, 2022 Carolyn Mara Our recent 8-part series on influencer marketing explained the concept and key tactics. A post shared by Rosie | Asian Mom Blogger (@thehustlingmama). One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. Review and refine your influencer marketing strategy. Now that you know the different types of influencers you can work with, its time to better understand the different types of campaigns you can run. Mediakix conducted a study on influencer marketing and collected some interesting figures. Reach out to the influencers on your shortlist. From an influencer perspective, this means that bloggers and other public figures can offer their followers (who are likely a relevant target audience for your business) a discount on your products. Additional benefits of this type of influencer marketing campaign include increased engagement, lead generation and conversions. . DivvyHQ is a software program in this space, which helps schedule content and measure its success. Sponsored Content 2. Host brand experience (HBE) events are among the other types of influencer marketing campaigns in which a company invites a group of social media influencers to an event that is designed around the companys product or service. With new ASA rules for brands and influencers, authorities are cracking down on dishonest advertising in the wake of the new world of influencer marketing. Definition: Brands send out . If youve ever seen an unboxing video on YouTube, this may have been the driving force. Below, were diving deeper into five different types of influencer marketing campaigns lets take a look! One of the benefits is that consumers are often more trusting of someone they view as a real person rather than a celebrity. 10 Things You Cant Advertise on Facebook, 10 Influencer Marketing Statistics You Need to Know in 2021 [Infographic]. Each one of them come with their own pros and cons that you must evaluate carefully when putting together your, But when done right, youll be able to create a powerful campaign that builds off the credibility of others to. Alternatively, if youre using a coming soon sign up strategy, have your chosen influencers link to this page in order to directly track and attribute the influencers role in driving sign ups. Here is a great example of an influencer marketing campaign with a Halloween theme: One of the other popular types of influencer marketing campaigns is the shoutout campaign, when you ask an influencer to post a photo or video of themselves using your products or interacting with your company in different ways. In many cases, youll increase your social media engagement, drive website traffic, and boost your brand exposure. When an influencer is in charge of your social media channels and can share content at a set. It focuses on engaging the audience rather than persuading them to buy something and therefore drives fewer sales than the other types of influencer marketing campaigns. Competitions and giveaways10. As the name suggests, a long-term ambassador is an influencer who partners with your brand for an extended period. Discover the most definitive list of influencers across a range of categories. Usually, the period lasts about a day, but some go as long as a week for special occasions or events. Your campaign may have more than one message for different channels or audiences. They can be a win-win for your brand, the influencer, and their fans. The ultimate goal of your influencer marketing campaign is to get your product in front of as many eyes as possible. Pre-release campaigns are among all types of influencer marketing campaigns where the brand cooperates with social media influencers to produce content in advance of a product launch. First, consider your goals and the ideal audience for your influencer marketing campaign. #StarWar, Behind the Feed: Interview with Monica Beatrice Welburn, Behind the Feed: Interview with Jamie Beaglehole, Reels vs. IGTV: Research case study [+downloadable], Fashion influencer marketing trends and stats [+report] 2020, The Secret to a Successful Influencer Gifting Campaign (+case study). These influencer marketing campaigns can be a win-win-win for your brand, your influencers, and their fans. Fittport #Health And Wellness Campaign Campaign's result: 2. And a contract too. When creating a hashtag for your campaign, make sure it is short, easy to remember, and relevant to your brand. From the moment your customers receive their product, theyre on a journey with you to connect with your brand. Most influencers engaged by brands for influencer marketing fall in this category. This process is a super involved one and probably better for companies that have already built a name for themselves in their industry and are manufacturing their own products. Of course, this is a very involved strategy if youre manufacturing the products yourself, and its more common among brands that have already built a name for themselves in their industry. 2. You can see it in action in the video compilation from Newcastle Universitys Snapchat account, showing a series of takeover posts from Newcastle students researching glacial erosion and climate change in Svalbard, Norway. When you work closely with an influencer, you might want to offer them the chance to take over your social media. In this example, model and fitness influencer Angi Fletcher gave away a Natural Life gift box to users who followed the brands Instagram and tagged one person in her posts comments. Integrated content in influencer marketing is when you partner with an influential individual or group to mention your products or services in their content. These types of campaigns are often used to launch a new brand, product or service and to reward followers. The benefits include increased traffic to your brands site, leads and conversions. 2. The moral of the story: Be careful what you ask for. In recent years, the way businesses reach out to customers has changed dramatically. Influencer marketing is an essential part of many brands' effective digital marketing strategies. Product seeding & Unboxing. How much does influencer marketing cost? Some brands require influencers to only say positive things and sometimes influencers dont mind going against that policy to say what they really think. In recent years, sponsored posts have become a popular way for brands to reach out to potential customers. If you've seen any 'unboxing' videos, this may have been the driving force. That way, even though the content of the video isnt directly related to the products you offer, the influencers audience would still have a genuine interest in checking out your business. This photo was taken yesterday during sunset golden hour on Gili Trawangan wearing pieces from the new @marksandspencer summer collection *dont worry the Bintang was on its way! You give 10 influencer a unique code for them to share. However, here are some Influencer marketing examples. Essentially, your brand creates a specific hashtag about a new product or service, sale, contest, etc. example from Carl Thompson, founder of mens clothing brand Hawkins and Shepherd. . This can be done on multiple platforms including, Now that you have a good idea of some types of influencer marketing campaigns, start exploring which ones might be right for you and your brand! Sponsored content is one of the most popular types of influencer marketing campaigns. Nano, micro, macro and mega (celebrity) influencers all serve different purposes but most importantly, different price points. Shes been blogging since 2011 and shares, In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. Long-Term Brand Ambassadors 6. These influencers often found success from YouTube or reality TV. For example, you can give the influencer your product or service for free, pay them a flat rate for each post, or create a model that pays (or otherwise rewards) them for meeting certain goals. (Keep in mind though that some influencers have built their brands around unboxing and reviews, like Jeffree Star, so they may be receiving products through other means than a partnership.). Unboxing influencer marketing campaigns are effective as they allow influencers to take their audience on the journey with them. This influencer marketing campaign is effective as it allows influencers to take their audience on a . When followers use the code, they receive a discount on their purchase. user-generated content campaigns. More and more brands are seeking social media stars to help their business grow.Directing massive traffic to brands' pages and leveraging highly attracting influencer-created content has been a common way taken by businesses to bring brand awareness. Sponsored Content 2. One of the simplest ways to utilize influencer marketing is through the use of a branded or themed hashtag. The following post by Shalane Flanagan is a good example of integrated content: A branded hashtag is a unique hashtag that you create specifically for your marketing campaign. Sometimes, you might even be able to generate additional sales from people who didnt win the contest. Product placements can be as simple as an Instagram post with a caption that explains how much they love your product or as complex as a full-blown YouTube video review. During the video he takes viewers through the process of unboxing a beatiful personalised package by our clients. Mega influencers with more than 1m followers. This is one of the most popular ways to market a product or service because it has the potential to bring outside clients into your niche. These types of influencer marketing campaigns typically begin with the company sending a detailed campaign brief to the influencer. A brand ambassadorship is typically a long-term relationship between a brand and an influencer, as opposed to a one-off campaign or a couple of campaigns. Influencer marketing examples like this can go a long way, especially when your influencers can showcase your brand in action while giving them a clear and direct call-to-action (CTA). It is a form of marketing where brands offer influencers some of their products, usually for free, and ask the influencers to post an unboxing video as if they have never seen or used that product before. Well also look at some real-life examples from brands that do it right. Whats more, brand ambassadors arent always paid for the work they do. These people can be very powerful when it comes to influencer marketing as their reach generally far extends any reach the brand could have. In other words, it's a way for brands to get their content in front of potential customers by using the social media following and authority of influential individuals. They allow customers to easily follow and engage with a campaign. Given their usual low follower count, startups are able to get more bang for their buck by working with more influencers across a range of campaigns. Giveaways are always fun! With all these influencer marketing campaign, make sure that the influencers you work with declare when work is #gifted #paid #spon. Shane Dawsons recent collaboration with Jeffree Star Cosmetics took the world by storm when Shane worked alongside JSC to create an entire line of products from eyeshadows to liquid lipsticks, to makeup bags. 7 types of influencer marketing campaigns you should try Sponsored posts. Traditional advertising methods such as TV, radio commercials, print ads, and billboards are no longer as effective as they used to be. Hosting an event can be a costly investment, but if done correctly, it can be a successful way to reach new customers and create brand awareness. Depending on the platforms your audiences use and your product or service offerings, one may be a better fit for your company than another. Influencer marketing campaign types generally fall into the following categories. Different types of influencer marketing campaigns Once you decide that influencer marketing can help your company, you will be spoilt for choice with several campaigns. This positions them as a beneficial shopping ally and makes this approach a win-win for both parties. The premise of these posts is that a company or brand will send an influencer a product or service for free, and the influencer will review it on the channel in exchange. There are a great number of brand ambassadors, and finding the right one for your business is very important yet hard and time-consuming. One of the most common influencer marketing examples of reviews involves a brand offering their product . Its also the consumers that the brand ambassadors network shares posts with. By using our website, you agree to our privacy policy. Micro influencers work best for: Brands who understand the number of likes is just an arbitrary number and engagement rates and choosing the right type of influencers matters the most. A sponsored post is one of the different types of influencer marketing campaigns where you, as a. Product Placements. Heres an example from Carl Thompson, founder of his own clothing brand, Hawkins and Shepherd, where he partnered with Marks and Spencer. teamed up with a popular ticketing app, SeatGeek to give away a new Tesla. Im sharing a behind the scenes #foodstyling sesh of these moody shots over on stories today PLUS reveal something SUPER important I did today too. Brands use brand ambassadors to get the word out about new products and to increase brand awareness. What it's good for: Selling, launching a new product. Read More, Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. Event Activations11. In the sections below, I'll cover each step . Brand ambassadors refers to influencers who regularly post content for a brand. Top 6 Types of Influencer Marketing Campaigns: When the influencers promote, sell or talk about your product, they engage more prospective customers. But when done right, youll be able to create a powerful campaign that builds off the credibility of others to get your brand and products in front of the right people, in the right way. Usually, this begins with a company reaching out to an influencer and asking if they are willing to promote the product or service on their own social media. Remember, they know how to engage their audience best. Whenever a person makes a purchase after clicking on an influencers link, the influencer in question will receive a commission. . 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