ChatGPT Sounds Exactly Like Us. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. See Bill Wise's compensation, career history, education, & memberships. He holds a BS in Accounting & Business from the University of Albany and is a CPA. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. The big tech companies have become so powerful. [3], Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. Bloomberg Surveillance, covering the latest news in finance, economics and investments. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. (function() { However, there is a way to have one-to-one conversations with CTV viewers through email. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. . He explains it as a natural cycle in private equity where Vista held ownership for over six years. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. NARDONE: Its more important than ever. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Great conversation. At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. He is also chairman of MediaWallah. He explains it as a natural cycle in private equity where Vista held ownership for over six years. A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. Actor: Apollo 10: A Space Age Childhood. Search over 700 Bill is on the board of directors of AddThis and the Ad Council. He is the proud father of a senior at Oberlin and one at Booker T HS . This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. Win whats next. He comes to Mediaocean from his role as. Thank you for your continued support. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. Vista made its investment in Mediaocean in 2015. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. 2023 PitchBook. San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. He holds a BS in Accounting & Business from the University at Albany and is a CPA. For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. Thank you for accessing our content on the Topio Networks Market Intelligence Center. Mediaocean is the leading software platform provider for the marketing world. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. million verified professionals across 35 million companies. www.vbprofiles.com is now www.topionetworks.com. We look forward to further enabling your success in the days, months, and years to come. He comes to Mediaocean from his role as callback: cb Up to 5 With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Bill Wise, CEO, Mediaocean. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Sign in to enter the largest storehouse of C-level execut These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. } Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. } All rights reserved. Bill Wise, CEO of Mediaocean, said that the deal would offer . The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Kapoor says marketers like him are trying out the emerging software category. window.mc4wp.listeners.push( Thanks Matt and Bill. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. We have objectivity in terms of not being owned by any media companies. We spoke with Mediaocean CEO Bill Wise about the new investors. Diversity of thought and experience makes us stronger. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. The BeetCast is sponsored by Tru Optik, a Transunion company. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Bill Wise is the founding CEO of Mediaocean. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. 5 free lookups per month. As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. Vista made its investment in Mediaocean in 2015. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. Were going to integrate our products and go to market. WISE: No, we're both neutral and independent. Get contact details including emails and phone numbers Check out job openings and discover how we bring our passion to work every day. . The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. in accounting and business from the University at Albany and is a CPA. As one blogger sums up scathingly: . CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. Fun! The economy and markets are "under surveillance". He holds a B.S. Mediaocean CEO Bill Wise has strong words for The Trade Desk. NARDONE: We both also embrace the ecosystem broadly. on: function(evt, cb) { Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. 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In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. event : evt, His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. } [7], In 2020, the company employed 1200 people. 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